What is the primary purpose of suggestive selling?

The primary purpose of suggestive selling is to increase the average ticket size. This technique involves recommending additional items to customers beyond their initial choices, thereby encouraging them to spend more. By effectively suggesting complementary products or upgrades, businesses can enhance the overall value of each transaction. For example, a customer ordering a burger may be prompted to also consider adding fries or a drink, which boosts the total amount spent.

While improving customer relations, speeding up service, and reducing food waste can be ancillary benefits of suggestive selling, their primary focus is not on directly increasing sales revenue. Instead, suggestive selling focuses explicitly on enhancing the sales experience for customers by making them aware of additional options that align with their preferences and needs. This tactic not only serves to benefit the business through higher sales figures but can also enrich the customer experience if executed thoughtfully.